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Key Social Media Trends in 2024

Mathieu Clairet . 5 months

The social media landscape continues to evolve at a breakneck pace. For brands and marketers, keeping up with these changes is not just an option, but a necessity. In this article, we will explore the major trends that will shape communication on your favorite social networks this year.

Normalization of AI

Artificial Intelligence is no longer a novelty at all. It has become commonplace and an essential tool to enrich communication strategies. AI provides in-depth analysis of consumer behavior and enables the creation of personalized and engaging posts. Adopting AI in your digital strategy is no longer a luxury, but a necessity to remain competitive.

Emergence of Long-Form Content

Long-form content is making a major comeback. In a world saturated with ‘snackable’ content, long formats offer the possibility of a more expert approach, allowing total immersion in a subject. This trend coexists harmoniously with short formats, offering brands a broader palette to express their identity and values.

Resurgence of Textual Content

With the decline of platforms like Twitter/X, textual content is coming back strong. Brands are rediscovering the power of words to connect, engage, and persuade. Microblogging, with its direct and personal approach, becomes a key tool for digital communication strategies. Hello Threads! 👋

Paid User-Generated Content (UGC)

User-generated content (UGC) is taking on a new dimension. Small content creators, like nano-influencers, play a crucial role in creating a credible and engaging brand image. In 2024, brands are actively seeking to pay these influencers, often perceived as more authentic and reliable than their counterparts with hundreds of thousands of followers, recognizing their value in building a loyal community.

End of Hashtags

Declared “relics of the past” by Elon Musk, #hashtags are giving way to natural search engine optimization (SEO) strategies adapted to social media. Brands must now focus even more on quality content and keyword optimization to improve their online visibility, rather than simply relying on #hashtags.

Distribution Channels

Confidential channels emerge as a privileged way to connect more intimately and deeply with the audience. In 2024, these spaces offer brands and influencers the opportunity to retain users by creating tight-knit communities around common values and interests.

The year 2024 promises to be rich in changes and innovations once again. By adopting these trends in your communication strategy, you not only ensure that you remain relevant, but also that you stay ahead in an ever-evolving digital environment.

Don’t hesitate to contact us to discuss your project! 🤓