WWDC25
News

Apple’s WWDC 2025: a coherent vision… but a bit too cautious?

Pauline Boland . 4 days

Apple’s WWDC 2025 has come and gone. And while the company continues to push for a unified, intelligent, and privacy-first ecosystem, we walked away with mixed feelings. As a digital agency, we welcome several of the updates but truth be told, we were expecting a bit more impact.

Unified OS versions: finally some clarity

It’s official: all Apple operating systems now share the same version number — iOS 26, macOS 26, iPadOS 26, watchOS 26, tvOS 26, and visionOS 26. That consistency will make things much easier to manage across devices and platforms, especially for developers and product teams.

Still, let’s be honest: this change is more symbolic than transformative. Useful? Yes. Exciting? Not really.

On-device AI for all: the real game-changer

Now this is where Apple nailed it. The introduction of a free, on-device foundation AI model is a big deal. Apps can now leverage powerful AI features without cloud access or heavy integrations and with full respect for user privacy.

For us, this is the highlight of the event: a powerful, developer-friendly AI layer that can enhance apps in meaningful, context-aware ways. The future of smart digital experiences just became a lot more accessible.

iPadOS multitasking improves but we’re still waiting for the leap

Apple revamped window management on iPad, and it’s a clear improvement. Multitasking feels smoother, more intuitive, and a step closer to macOS.

That said, we’re still not there yet. The iPad is still not a full desktop replacement, especially when it comes to complex workflows, file handling, or pro-level customization. The progress is welcome, but not revolutionary.

WWDC 2025

Liquid Glass: eye candy or usability nightmare?

Let’s talk about Liquid Glass, Apple’s bold new visual language. Yes, it looks stunning. Yes, the animations and transitions are impressive. But let’s not ignore the downsides: in some places (like the Control Center), it’s kind of a mess.

It’s an exciting design direction, but as it stands now, form sometimes overtakes function. It will be interesting to see how users and developers adapt.

ChatGPT in Image Playground: powerful, but who’s it for?

Apple also brought ChatGPT integration to its Image Playground app, allowing users to generate visuals, emojis, and creative content through simple prompts.

It’s fun, clever, and opens the door to more creative workflows but it still feels a bit like a novelty. Is it useful for pros? Limited. For the average user? Probably underused. We’ll keep an eye on how it evolves.

Our take

Apple’s WWDC 2025 shows steady progress: consistent OS versions, serious on-device AI, a more capable iPad, and creative tools powered by ChatGPT. But as much as we appreciate the direction, this year’s announcements feel more incremental than bold.

Some features seem overly polished but light on substance. Others, like the foundation AI model have enormous potential. But overall, we expected more punch.

Got a project in mind?

Let’s talk about how to make the most of Apple’s new features and how to avoid getting distracted by the shiny stuff.